Philosophy

The Joy of Missing Out

Most digital products are optimized for continuity. The feed never ends, the refresh is automatic, and interruptions arrive before we ask for them. This design logic removes every small point where a person could pause and decide.

JOMO starts from a different premise: friction is not always a bug. Some friction protects agency. A small pause can be the difference between conscious use and another twenty minutes lost to compulsion.

That friction was where our intentionality lived.

We do not want to punish people for using social tools. We also do not want to pretend attention loops are harmless. So the approach is direct: place gentle interventions in the exact environment where automatic behavior appears.

This is why JOMO chooses nudges over blocks. Hard blocks are easy to resent and route around. Mindful reminders are harder to reject because they respect autonomy while still surfacing reality.

Success is not measured by engagement, retention, or streaks. Success is measured by moments of regained choice: one fewer doom loop, one calmer tab close, one conscious decision to step away.

The long-term vision is a public body of writing and practical tools that help people reclaim attention without moral panic. LinkedIn is the first surface. Others will follow as patterns become clearer.