Pagination → Infinite scroll
The conscious decision to turn a page, gone. Replaced by a feed that never ends.
Bring Back Good Friction
They removed every pause where you might have chosen to stop. Good Friction puts them back.
What happened
They took the stopping points
Manual refresh → Push alerts
You used to choose when to check in. Now the platform chooses for you.
Loading pauses → Instant feeds
No pause, no breath, no tiny decision point where agency could return.
That friction wasn't a design flaw. It was where your agency lived.
The reframe
You're not broken. The environment is.
Thousands of engineers optimizing for one metric: time on platform. You're not failing to resist a neutral tool — you're up against an environment designed to override your preferences. The problem isn't your discipline. It's your choice architecture.
Most screen time tools respond with abstinence: blockers, timers, hard cutoffs. But you can't quit LinkedIn — it's where work lives. And when you route around a blocker (you will), it creates shame.
Good Friction is harm reduction, not abstinence. Small nudges, delivered inside the feed you're already scrolling. Not a door slamming shut — a hand on the shoulder. We call it counter-architecture: using the same design patterns that capture attention, redirected toward giving it back.
That means working from inside the system. A browser extension that restores decision points to your feed. Social accounts that publish reasons to close the app — from within the app. The platforms won't add friction voluntarily, so we bring it to them.
Tools
Counter-architecture, one platform at a time
- Good Friction for LinkedIn Available nowA session timer and an end-of-feed pause-gate. Two features that restore the decision point infinite scroll removed — for the platform you can't walk away from. Learn more
- Twitter / X · Reddit · YouTube On the wayEach platform gets its own extension, shaped to its own attention patterns. Same philosophy, different friction. LinkedIn ships first.
Good Friction succeeds when you need it less.